G-Star - Berlin Report                                                                   

A film celebrating G-Star’s ongoing campaign with Gemma Arterton and G-Star RAW’s S/S 2012 collection. We're happy Gemma stays and equally important, that Anton Corbijn is responsible for shooting the campaign, good effort G-Star!
                    

To celebrate Gemma Arterton’s ongoing relationship with G-Star as the face of the brand, G-Star have teamed up with our friends from Vice Style to produce another exclusive filmed interview with the British actress. Shot in Berlin on board the brand’s ‘RAW Ferry 01’ and back stage at G-Star’s Bread and Butter show, ‘G-Star: Berlin’ offers a sneak peak at G-Star’s new SS/12 collection and sees Gemma talk about her fashion icons, inspirations and her thoughts about her ongoing role as the face of the brand.

Gemma Arterton’s assured, independent style and authentic femininity perfectly embody the modern G-Star woman and underscore the ad campaign’s theme of RAW Elegance. As she says: “I love the new campaign, I think it’s so cool! It is very much how I dress on a day to day basis”. Gemma’s interview is available to view now here.


Posted by Niels Monsieurs / 03-08-2011 / Tags / Filed under Events & parties