Following a highly successful exploration campaign featuring Johnny Knoxville in Detroit, boot brand Palladium announces the launch of the brand’s Fall/Winter 2011 international ad campaign featuring Pharrell Williams. The new campaign, entitled Tokyo Rising, documents Pharrell as he explores the city’s hidden treasures, interviews locals and uncovers an inspiring resiliency in Tokyo, Japan in the aftermath of the earthquake and flood of 3/11. Like the Johnny version, they managed to bring an honest and strong focus on the city and its people!

 “I find great inspiration in Tokyo from the people,” said Pharrell Williams. “To me, the way that the Japanese people regard life and culture is completely unmatched. Tokyo is my second home and I jumped at the chance to come back and reconnect with friends during the exploration.”

Watch the videos HERE!

Posted by Niels Monsieurs / 07-09-2011 / Tags / Filed under Events & parties